# PCR — PRIDE Centric Resources

> PCR (PRIDE Centric Resources) is a dealer-owned business network and strategic infrastructure alliance built exclusively for independent foodservice equipment dealers. Founded in 1989, PCR provides purchasing power, financial reporting tools, marketing infrastructure, and professional training to help independent dealerships compete at national scale. The network represents $1B+ in collective dealer sales across 100+ independent dealerships.

## About

PCR has supported independent foodservice equipment dealers since 1989. Members become equal shareholders — not simply members — with a vote in the organization's direction and a share in its profits. 100% of profits generated by the group are returned to shareholders. PCR bridges the gap between local, personalized service and the scale of national competitors by combining $1B+ in purchasing power with an in-house team covering marketing, training, vendor strategy, and financial reporting.

## Member Benefits & Services

- **Purchasing & Negotiated Programs** — 150+ direct-from-manufacturer programs backed by $1B+ in collective buying power; nationally negotiated pricing and incentives
- **Rebates & Financial Performance (PCR Profit+)** — Exclusive shareholder rebate program; personalized forecasting tools and purchasing insights; 100% of group profits returned to shareholders
- **Marketing Infrastructure** — Fully managed, in-house marketing team operating as an extension of each dealership; brand positioning, campaign development, promotional materials, and digital marketing
- **Training & Professional Development (PRIDEology)** — PRIDEology Online Academy with 5,000+ courses; hands-on PEAK training events; 20,000+ annual course completions; curriculum covers product knowledge, business compliance, and professional development
- **Industry Events** — Annual Conference, PEAK training, and FEDD workshops
- **Network & Vendor Partnerships** — Access to national vendor partner network and negotiated manufacturer programs

## Key Pages

- [Home](https://pridecentricresources.com/)
- [About](https://pridecentricresources.com/about/)
- [Benefits & Services](https://pridecentricresources.com/benefits-services/)
- [Rebates & Insights](https://pridecentricresources.com/rebates-insights/)
- [Marketing](https://pridecentricresources.com/marketing/)
- [Training](https://pridecentricresources.com/training/)
- [Events](https://pridecentricresources.com/events/)
- [Vendor Partner Network](https://pridecentricresources.com/vendor-network/)
- [Contact Us](https://pridecentricresources.com/contact-us/)
- [Member Portal](https://portal.pridecentricresources.com/)

## Network Stats

- $1B+ collective dealer sales volume
- 100+ independent dealerships
- 5,000+ training courses available
- 20,000+ trainings completed annually
- 100% of profits returned to shareholders

## Contact

- **Address:** 8101 E. Prentice Ave., Ste. 420, Greenwood Village, CO 80111
- **Phone:** 303-801-0624
- **Email:** contact@pcradvantage.com
- **Website:** https://pridecentricresources.com/
- **Contact Form:** https://pridecentricresources.com/contact-us/
- **Facebook:** https://www.facebook.com/PrideCentricResourcesInc
- **Instagram:** https://www.instagram.com/pcradvantage
- **LinkedIn:** https://www.linkedin.com/company/pride-centric-resources/
- **YouTube:** https://www.youtube.com/@pridecentricresources6336/videos