PCR Events: Where Independent Dealers Gain Their Advantage
Every event is designed to help independent dealers strengthen their business, sharpen their teams, and uncover new opportunities. From hands-on product training to high-level strategy sessions, our events bring together the people, insights, and partnerships that drive measurable growth.
This is where ideas turn into action, relationships turn into revenue, and independent dealers turn into a unified competitive alliance.
Upcoming events
Stay ahead of what’s next.
Explore upcoming PCR events designed to support every level of your business, from sales teams to ownership. Each event is built with clear outcomes, practical takeaways, and real opportunities to grow from the collective power of a $1B+ dealer network.
PCR Annual Conference 2026
FEDD 2026
Annual Events
Annual Conference
The PCR Annual Conference brings 100+ dealerships together to cultivate alignment and growth throughout our network. Dealers, vendors, and leadership connect to share insights, strengthen partnerships, and set the strategic direction for the year ahead. It is a high-impact experience focused on strategy, performance, and opportunity. It is where conversations turn into action and relationships turn into results.
Shareholder Workshop
The Shareholder Workshop is designed for owners and leaders who want to step out of the day-to-day and focus on the future. This event delivers focused sessions around growth, leadership, and business performance to give attendees the clarity they need to make confident decisions. Participants leave with practical takeaways and a clear blueprint for future success.
PEAK Training
PEAK is PCR’s hands-on training experience built to elevate performance in the field through direct engagement with vendor partners. Attendees gain the technical product expertise necessary to solve unique customer problems, build stronger customer relationships, and increase sales.
FEDD Training
FEDD Training is an immersive experience tailored for design and specification professionals. Hosted in collaboration with leading manufacturers, it combines technical expertise with real-world application to deepen understanding of equipment, layout, and execution. Attendees walk away with sharper skills, stronger vendor connections, and the knowledge needed to deliver smarter, more effective project outcomes.
The Key to Knowledge Leadership
PCR is the industry leader in dealer-focused education. Our live events are the cornerstone of a growth engine that sees over 20,000 training courses completed annually by the dealers in our network.
With our training infrastructure, your staff will become the most knowledgeable experts in your market.
Ready to experience the PCR advantage firsthand?
Join forces with the network built to ensure you are never out-resourced or undervalued in your region.